12 Simple Steps to Effective Websites

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APR. 29,  ISSUE #1232 Article Categories    • Advertising    • Blogs & Podcasts    • Business    • Ecommerce    • Google    • Linking Strategies    • Marketing    • RSS    • SE Optimization    • SE Positioning    • SE Submission    • SE Tactics    • Security    • Technology    • Video Marketing    • Web 2.0    • Web Design    • Webmasters    • Website Promotion    • Website Traffic    • Writing Web Search    • Add a Site    • Rapid Paid Inclusion    • Low Cost Search Engine Ads    • Search 85,000 News Sources Blog Search    • Add a Blog    • Search 30,200+ Blogs    • Grab a Blog RSS Feed    • Grab a Blog Content Feed Tools & Services Webmaster Tools    • Web Page Analyzer    • Meta Tag Generator    • Keyword Popularity Tool    • Link Popularity Checker    • Search Engine Submitter    • Internet Tools Directory    • Site Resource Directory Traffic Exchanges Get Free Visitors to Your Site with these Outstanding Services: TrafficZap TrafficSwarm Site of the Day Hashtags.org tracks trends on Twitter in real-time via hash tags (words prefixed with a hash symbol - i.e. #hashtag). Trends can also be viewed for the past week and month. Useful service to keep up with breaking news. Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email: sotd@sitepronews.com App of the Day CSS Menu Generator 3.5 (779 KB) is a WYSIWYG menu generator that can generate horizontal, vertical, pull-down and drop-down menus. Add menu items, select menu type, customize color and font settings and then copy the menu code to your webpage. Freeware for Windows 98/ 2k/ Me/ XP/ 2003 /Vista. If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to: wapps@sitepronews.com SPN Partners Hostway - Trust your Web site to the global leader! More than 2 million customers already enjoy our innovative Web hosting and ecommerce solutions. SubmitPlus - Post your site to 110 search engines... Gratis. Template Monster - The Web's number one website templates are available for immediate download. Online Site Builder - Providing high end web design, site management & digital media tools Web-Source - Your Guide to Professional Web Site Design & Development. TechNewsletters.com - A directory of IT newsletters with ratings & descriptions. NewWebDirectory - A new internet web directory of professionally reviewed web sites providing both freebie and paid site submission. FreeWebMonitoring - Monitor your web site's availability 24 hours a day, 7 days a week with email alerts and weekly web site statistics. DropJack.com - A new social content website similar to Digg. Submit original content or articles and news items that you believe are newsworthy.

AddMe Submit Plus Blog Search DropJack.com DesignerWiz Web Position SubmitExpress Top SEO Tools Website Builder Top 10 Exposure SiteProNews Blog NewWebDirectory Website Templates FreeWebMonitoring FreeWebSubmission Rapid Paid Inclusion Hostway Web Hosting SmartWebGadgets.com 12 Simple Steps to Effective Websites By Nancy Fraser (c) 2009 - Grab the SiteProNews RSS Feed The Owl and the Pussy-cat went to sea In a beautiful pea green boat, They took some honey, and plenty of money, Wrapped up in a five pound note. Edward Lear must have had some precognition about what was in store for us all with the development of the internet when he wrote this nonsensical poem. Many people do feel at sea after they launch their website and attempt to navigate the sometimes confusing channels of the internet. They wonder why their website doesn't get more traffíc and why their inbox is not filling up with emails from people clamoring to buy their products or services. It seems that the rules change as often as Oprah changes her clothes and who could ever hope to keep up with that! Price quotes for search engine optimization are all over the map; the process seems never-ending and expensive. How is it that some people seem to have great success on the web without spending a huge amount of money? Is it unrealistic to think that you can make a living working on the web? When faced with a seemingly overwhelming challenge it helps to break things down into bite-sized pieces. Effective websites should include the following: 1. Your website needs to focus on a specific niche. 2. You need to do keyword research and although Google no longer gives weight to Meta keywords some of the other major search engines still do. 3. Your website should have the main keyword used throughout and each page should be written around 5-10 keywords that are tightly focused on that particular page's topic. 4. Content is still King. Well written, focused content is crucial. 5. Meta titles need to include your keywords. 6. Organization of content should include headings and subtitles to make it easy for readers to scan the pages. Be sure to include your keywords in these headings as well. 7. Most people on the web are looking for information. If you don't give them anything of value or entertain them, they will be gone, probably for good. 8. Use keywords in links whereever possible. 9. Include a call to action and, if possible, provide a Free tríal. You have to build trust before you can make a sale. 10. Check your website in various browsers (FireFox, Internet Explorer, etc.) to make sure it displays equally well in all. 11. Your personality is what attracts people to you so why would you create a generic website with all of the excitement of a flat glass of pop. Keep the content fresh so it has Fizz! 12. Most importantly, have realistic expectations of what you want to achieve with your website. With all the hype about overnight successes on the internet it's difficult to put your results into perspective. If you expect instant success and it isn't happening, it's easy to become demoralized and quit before you reach your goal. Some Other Important Web Marketing Tips Google page rank counts! The higher your page rank number the higher you will rank in user searches. How do you find out your page rank? Download the Google toolbar here for Internet Explorer http://toolbar.google.com/T4/ or here for FireFox http://tools.google.com/firefox/toolbar/install.html. Improve your page rank by encouraging other highly ranked websites in complementary businesses to link to yours and by developing content with a niche focus. Page rank is also affected by traffic numbers. A couple of ways you can improve traffic are pay-per-click advertising and posting articles on the web. Your web image is at least as important as your personal image. You wouldn't go out to meet a prospective client wearing a mishmash of styles and colours but many businesses have websites with tools that don't work, tables and text that are out of alignment, old information, dated colours, and confusing navigation. Those things are bad enough but when an experienced web developer looks at the code on a website they often find a website that looks good but is not built to encourage search traffic. Be prepared like the wise owl and make the job of marketing your business as easy as possible with a website that enhances your brand image and is technically sound and purrrr your way to success. About The Author Nancy Fraser of Nota Bene Consulting has been helping clients get better results with their marketing and advertising for over 20 years. Sign up for Notable News and get free marketing tips at www.notable-marketing.com . Printer Friendly Version of this Article Have an Opinion on Today's Article? Post Your Comments at SEO-News Forums   Need Content for Your Website - GoArticles.com has 1,377,000+ Articles

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